About Café ELLE
Café ELLE is a casual, chic destination that celebrates the French art de vivre.
Developed by Whitney Robinson International, whose CEO is the former Editor-in-Chief of ELLE Decor in the USA, Café ELLE is developing locations around the world, with its first establishment opening in VIA Riyadh in the Saudi capital.
ELLE is an iconic global lifestyle brand and worldwide authority on Fashion, Beauty, Well-Being, Culture, Design, and Women’s Empowerment. The brand counts more than 80 editions worldwide, including ELLE (43 editions), ELLE Decoration (25 editions), and spin-off titles, with a worldwide print readership around 33 million readers per month, with over 60 digital platforms (websites and social media pages), attracting 100 million unique visitors per month and a social audience of over 100 million people. As an influential brand, ELLE has opened several experience hubs such as hotels, cafés, spas and hair and beauty salons. The brand reaches more than 200 million people each month in total.
At Café ELLE…
We’re inspired by classic fashion moments and the icons who create them.
We’re obsessed with interior design that’s cheerful, comfortable, and chic.
We’re champions of tradition, authenticity, and innovation.
We’re passionate about hospitality and treating our guests like family.
In the Press
Women’s Wear Daily Spotlights Café Elle Opening in Riyadh
“Café Elle’s interiors are straight out of a magazine spread — swathed in rich velvets, blush pinks with black-and-white marble with brass accents,” writes Ritu Upadhyay for WWD. In the article, developer Whitney Robinson explains how he’s bringing his experiences in publishing to the hospitality world. “To think about hospitality as a platform is a new concept, but we are serving an audience in the same way we are serving a reader,” says Robinson. “I love to create environments that spark joy and inspiration.”